The Great Fair is now done and I’m back home again, so I thought I’d give an update on how it went. The images above were taken on the first day of the show after the crowd started to thin out a bit (click on one to enlarge it). There were around 500 booths at the show, with lots of beautiful and interesting things to see. People started arriving as soon as the show opened, and stayed almost through closing each day. The traffic slowed a little during the lunch hours and at the end of the day when it started to get hot.
Traffic in the booth was good, although sales were not all I was hoping for. Many of the artists who stopped in the booth to talk with me said that sales for most of the vendors – both artists and other people attending the show with goods to sell – at the show were slower this year than in previous years. According to them, lots of people were there to have a stroll and look around, not to buy. They also said that it usually took several show experiences to get visual recognition and for people to trust you enough to buy.
I learned quite a lot just by standing or sitting in different places within the booth and watching the differences in whether or not people would come in to look around. I looked at many other artist’s booths, both for layout ideas and to watch how they were interacting with the traffic going by and entering their booth. It was quite interesting to see for myself how much psychology goes into booth layout and interaction with customers.
While the show was not as monetarily successful as I was hoping for, I did learn quite a lot from it. There are quite a few things I’d change now about how my booth is laid out and how my art glass is displayed. I’m looking forward to figuring out my next shows and how to make them more successful. Stay tuned…
Where color and texture come alive through the magical alchemy of fused glass. Do your home and work spaces feel beautiful and inspiring? Are you looking for a splash of creative color to spark your own creative energy? We create beautiful and functional pieces of art glass in unique handmade designs for your home or work space.